Going B&W and adding a surprise splash of red (or sometimes gold or green) is so in right now. Just look at these posters for movies coming out over the next few months.
...and that's just a sampling. Look around you the next time you're at the theatre, or as you drive down the street. B&W posters are everywhere!
And I'm not the only one who has noticed this trend. My local cinema (seen below) just put up a poster display of black and white posters. (which includes about every Woody Allen poster ever released!)
I guess marketing execs are really taking the "Advertising is so black and white" thing literally these days...
No comments:
Post a Comment